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- September 4, 2022
SYNOVA’S NEW ALBUM IS INSPIRING US TO “LOOK FOR THE GOOD IN OTHERS”
We’re back with our newest musical discovery for you. This artist is extra special because he is a divergent multi-talent who refuses to settle for just one genre. After the release of his three successful album singles “Factions”, “You Changed Your Hair”, and “The Finer Things Club”, the LA-based singer-songwriter and producer Synova returns to his label bitbird to gift us the release of his debut album Look For The Good In Others.
“There are songs that will make you dance, there are songs that will make you cry, and there are songs that you might listen to when you’re angry. Sometimes you feel like no one can understand the feeling that you’re facing, but I know when I find the right music, it feels like I’ve reached that place.”
Synova
This album is a homage to everything that makes us human. The complexity of the human being and its intricate social behavior is represented by the chaotic, yet animating mix of the various music genres that Synova uses. From danceable pop-punk tracks with catchy melodies and intricate, innovative electronic productions to vulnerable acoustic indie songs filled with acoustic instruments and introspective songwriting. Each of the nine songs is supposed to represent a specific form of human interaction down to its rawest emotions. From romances to friendships, and even family dynamics to music industry relationships, the album features Synova sharing his real and relatable life experiences to connect with you on a deeper level. Finding such a thoroughly crafted and intricately planned album has become a rare sight in the current age of the fast-pulsing music industry. Take some time to really listen to the words of the artist and let your spirit be excited by the tantalizing mix of punk, pop, and electronic.
A little heads up, this is going to make you feel all the feels. You have been warned. Let us start with “Post Apocalypse” since we are kind of living in a post-pandemic world where things are slowly starting to get back to normal, but you just cannot shake the feeling that something deep inside has changed for us. The song is slow and soft like a river stream in May. The melodic accords of the guitar is carrying you through the melancholic lyrics that paint a world of loneliness. The innocent melody is in stark contrast to the darkness that hides behind Synova’s words. In the middle of the song, it slowly fades into a repetitive cacophony that layers the chorus and reflects the inner turmoil and restlessness one feels during such times. Eventually, even the voices die out and in the end, the soft chords tickle out to a silent end. “Post Apocalypse” is no song for the sensitive and will make you face the feeling of anxiety that can lead to self-reflection. Is this a feel-good song? No. But sometimes we need to feel the feels to process life and that is exactly what Synova wants you to do.
With this album Synova wants to bring the people together and make them realize that we are all humans living a shared experience called life:
“We have more in common with each other than we don’t simply because we’re human. When you look past the flaws that every person has by nature, you see people so much more beautifully. Every single person on earth has the power to make good in the world and that was extremely inspiring to me.”
Synova
“The Finer Things Club” is the complete opposite style-wise to “Post Apocalypse”. Heavy drums, a strong base, and the screeching of e-guitars dominate this surprising love song. Where the previous song was soft and melancholic, “The Finer Things Club” is turning up the volume and delivering those adrenaline spikes. This is a classic rock song that’s giving mayor throwback feels to the rock legends of the millennial shift, aka. Bon Jovi etc.
In fact, Synova’s debut album Look For The Good In Others drew inspiration from these artists: Death Cab For Cutie, Skrillex, Porter Robinson, Will Juergens, The Microphones, and The 1975, to help find the unique tone matching every one of his tracks. And with an artist name inspired by the synesthesia phenomenon, it is no wonder that he is mastering the multi-genre bend.
Want to hear more from this exceptional artist? Check out his Spotify below!
