On September 10th, Sueco premiered the new music video for his hit song, “Paralyzed.” (Check out our initial review of the track here.) True to the pop-punk formula, Sueco has tapped Alex Bittan to direct the early 2000’s inspired video. Bittan’s credits include Panic! At The Disco, Paramore, and twenty one pilots (as “Video Commissioner”) as well as Adia Victoria (as “Director”), so Sueco and his team knew how to get the right person for the job.
The music video follows the story of a girl (cue The Spin Doctors) who goes to a Sueco show that takes place in what I can only describe as the drag race scene from Grease, where she runs into someone who has supposedly emotionally abused her, and she eventually gives in to the music, getting over this person by crowd-surfing at the Sueco show. It’s pretty standard stuff in terms of a pop-punk music video “story,” but the visuals are where Bittan’s direction really shines.
The effects that they add to certain shots – not just the black and white filter, but also the “home video” effect they put on the intro – as well as the camera focus or lack thereof are where the emotion behind the song and the video really come through. In the shaky camera, the audience can feel the energy of a Sueco show. In the black and white scenes, it’s apparent that this girl is on the brink, and the coloration of the scenes at the Grease drag-race aqueduct show that she is no longer at that point. The music has brought color back into her life.
Honestly, it’s a solid video for the song it was made for. At the end of the day, that’s all you can really ask for. Watch it below and let us know what you think!