Last Friday, on December 11th, Greg Puciato took to the livestream stage to showcase a unique experience for his fans.
Creating a beautifully curated documentary showing fans behind the scenes content of a day in the life of Greg, all while promoting his latest album release, Child Soldier: Creator of God, the event was birthed much like new music has been before. Puciato explained the film as “another creative release, but in a different medium, marrying visual art, audio, live performance, studio footage… a lot of different elements together.” He relays the experience as a “modern equivalent of a VHS release you would have bought from a band decades ago, but with more of an arthouse sensibility… It was born from excitement, and flamed up really quickly from the initial spark into what it became.”
Jesse (Draxler, Federal Prisoner label-partner and acclaimed visual artist) and Puciato had discussed making a visual release to tie into the new album, and he described the process as a “live performance but also much more,” and the two of them “got to talking about the idea of ‘content,’ how dumb and revolting the idea of, and emphasis on, ‘content’ is overall…The opposite of content is substance… we needed to make sure whatever we made had real substance,” Puciato explained. “We were both ranting about it and at one point I said, ‘f–k content,’ and that was the spark we needed to build up the fire to start putting this together. As we were making it, it took twists and turns, and new ideas formed, just like making a record, and we just followed them to their natural end points. This for me is a release, as much as any other; it’s not a livestream, it’s not some way to placate people who aren’t seeing shows, or to keep me busy. It’s something we sank our teeth into creatively, as much as a record, and I’m excited for everyone to see and hear what we’ve got to show them.”
Puciato’s event began with an acoustic performance onstage in black and white, then transformed into a grungy live act with featuring the full band, VCR static, and impressive vocals.
The visuals varied between live performances, studio sets, and behind the scenes conversations whispered in between songs, all giving fans the impression of a VCR documentary exclusive, but much more than that. Throughout the stream, you could sense Greg’s intense energy and drive for creating sound and driving forth new content.
In this creative release, Greg’s role in the music industry took the stage; in his passion for creating, we see his drive and sheer talent as he creates and performs in the film. In a span of just a few tracks, his versatility in vocals blew my mind as his voice transforms from crooning to heavy, gutteral screaming that sent chills through my spine. It’s no wonder Rolling Stone once deemed him as one of the few who live, breathe, and often literally bleed their art like he does (1).
Stream Greg Puciato’s latest album, Child Soldier: Creator of God, now: