Two-thirds of the way through “Sticky,” the latest single from pop singer DAVA, there is a surprise. Signed to Disruptor Records, home of artists ranging from the Chainsmokers to Ritt Momney, it should be no surprise that DAVA can serve up everything from pop-hooks to arena-filling bounce. But when she reaches the bridge of “Sticky,” she suddenly shifts from the reliable bounce of a giddy summer banger into an experimental breakdown informed by EDM and golden era west-coast hip-hop.
The song’s first section is sparse and minimalist; DAVA rides a clattering drum-machine beat around synthesizer stabs, and the bass doesn’t kick in until the first pre-chorus. When it does, it hits hard, creating an irresistible groove tailor-made for playlists and radio stations. It drags the listener in just like the sticky relationship that DAVA just can’t let go of, and has no desire to do so.
By the second verse, the song has embraced its funky bounce, dragging the listener along dancing before even know what has hit them.
And then that bridge. After the second chorus, a wall of effects shifts the vocals up into oblivion, and a drum fill dives headfirst into a heavy, propulsive electronic breakdown. The bass bounces enough to make speakers shake, and vocals melt through a wall of distortion until they become unintelligible. But it also includes some record scratching, making the whole effect feel like the work of a live DJ at an in-person club. Throw in some classic high swirling synths that recall Dr. Dre’s early 90’s production for Snoop Dogg and others, and the song turns into an undeniable banger that won’t leave your ears once it hits them.
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