On September second, Bring Me The Horizon dropped the third single in their Posthuman, project, following “Ludens,” and “Parasite Eve.”
Inspired by the drive of British rockstar, Yungblud, vocalist Oli Sykes joined forces to collaborate on the heavy new track, bringing a new mixture of sound to the table for the project with its slight Brit-pop influences.
“I really like what Yungblud’s doing,” Sykes comments in an interview. “I love his energy, and I think he’s reflective of a new breed of rock star.” Yungblud has also been releasing some heavily charged hits this year, including “Lemonade,” and “Strawberry Lipstick.”
The duo’s newest song, “Obey,” hits home for a lot of people as they face the unending, looming nature of quarantine, on top of everything else that has been occurring throughout the year. It’s surely a time in our history to be uncompromisingly bold, to freely speak about the issues we are facing in this world, and to fight back using our creativity as a weapon to charge and inspire change and hope in this new era.
This is at least what the two bands talk about in their newest song; refusing to stand by the old traditions that no longer serve us, and to inspire change against the injustices in the old ways.
“We consider ourselves free, but only because the chains are invisible, and we are controlled in ways we don’t even want to think about. They tell us how to live with a smile on their face, like sh** ain’t f***ed up, inform us of tragic statistics like it’s nothing… it’s a weird world,” Sykes says.
“We are being told to conform to a completely outdated idea that we don’t relate to or even understand,” Yungblud adds. “They teach us to turn against each other and to fight against our differences rather than embrace and celebrate them. They try to keep us divided because it makes us weaker. Robots follow robots, because they feel nothing at all. But what they don’t realize is that to us, to be different is to be free, and a world of f***ing love and equality is a world we want to be part of. We will rise above the hate and the diversion. We will fight for the world we want to be a part of. We will not obey” (1).
Watch the new music video below: