ALICE MERTON SHOWS US SOLITUDE IN VIDEO FOR “THE OTHER SIDE”

Being an optimist is a comforting expectation of being human, and in many cases it is needed. But much like misery, optimism loves company–and ignorance is always there. The problem with optimism is that for decades we’ve been force fed the 21st century pop tagline of, “if you think everything will be okay then it will” and we all did what we were told, conceal what you feel until you forget–a temporary solution to a permanent problem.

But once you take a step back and erase the plastic smile you begin to feel the corrosion. Reality blinds you with everything you’ve ever ignored and then devours you all at once. As a freshening change of pace, Alice Merton brought us through the good, the bad, and the terrifying process of healing in her newly released album S.I.D.E.S. where her finale, “The Other Side” actually makes sense.

Album Art for S.I.D.E.S.

Merton says, “The last two years have been challenging for everyone in some way or another. Friends and family were lost, lockdowns were enforced, and our mental strength had been tested to its limit. S.I.D.E.S. tells the story of what I experienced during this time.” Leaving no subject, emotion, or plot untouched, Alice turned S.I.D.E.S. into a vulnerable representation of who she once was and her self-explorative journey to who she is today. The neighboring energy of rock-electronica backed by her infectious punchy pop pitch comes to a close during the albums finale. “The Other Side” is the light at the end of the tunnel in a world where we thought darkness was our demise.

Having surpassed nothing less than anarchic terrains, “The Other Side” is a record of perseverance, reaching towards a future that is inches away from our fingertips. In a mirrored observation, this track mimics reflection–where the subject is a standing ovation to Merton, giving a well-deserved pat on the back. In a windows down, hands up, running to the finish line spunk of a beat, Merton’s pastel voice echoes beyond with, “I’m seeing you now and you’re so happy now/God, it feels so good to see you laugh out loud/And I’m there smilin’, ’cause what a timin’/I didn’t think we’d make it out,” alluding to her audience with serene inclusivity.

Watch the video for “The Other Side” above

Despite the daunting excursions of her past, “The Other Side” shares the message of hope in a very real and relatable way. Leaving nothing in the shadows, Merton shares her peaks and valleys and what it took to find that happy medium. In light of her revelation, Merton will continue to share her story with the world on her Autumn European tour this fall.

Check out “The Other Side” here and the full S.I.D.E.S record here!

Check out the tour dates below and click here for more information.

ALICE MERTON LIVEOCTOBER
18th – Manchester, Gorilla
19th – Glasgow, Oran Mor
21st-  London, Islington Assembly Hall
22nd – Paris, Le Trabendo
25th –  Milan, Fabrique
27th – Prague, Lucerna Music Bar
29th – Budapest, Akvarium NagyHall
30th – Vienna, SiMM City
31st – Zurich,Plaza

NOVEMBER
5th – Poznan, TAMA
6th – Warsaw, Palladium
8th – Stuttgart, LKA-Longhorn
9th – Munich, Muffathalle
11th – Dortmund, FZW
12th – Frankfurt, Zoom
13th – Cologne, Live Music Hall
15th – Bielefeld, Forum Bielefeld
16th – Bremen, Modernes
17th – Hamburg, Uebel & Gefaehrlich
23rd – Vilnius, Kablys & Kultura

DECEMBER
1st – Berlin, Huxley’s Neue Welt

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