What started as a passion project to help fundraise for important animal and human rights crises, has since transformed into a full blown fashion brand that donates to all the same causes while redefining what it means to be “sustainable.” Ronny Bass is in its essence the kind of small business the world has needed for quite some time. Not only is it charitable; Ronny Bass is an iconic contribution to the gender fluid shopping experience and aims to put inclusivity first in all its considerations from design to sourcing to execution. The heart behind it all sat down with us to share their story and vision!
Cass McLaughlin: What does it mean to you to be a sustainable designer?
Ronny Bass: To me, being a sustainable designer means making small batch goods with the least amount of waste possible, and always learning to get better. As the brand evolves and grows, we are able to continuously lower our impact within different steps of production with shifts such as moving towards organic, USA grown fabrics in more of our products, or reducing the shop’s water usage as our hand dye practice becomes more and more optimized…
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