Jordan Armstrong Is Just Getting Started
Jordan Armstrong is an up-and-coming country singer who is taking the mundane and making it magical.
In her recently released single, “Convenience Store,” Armstrong gives the listener a raw look into a failed relationship, using the metaphor of a convenience store to describe the cause of a breakup.
In her writing, she never shies away from vulnerability, even when it’s scary to share her strong emotions with the world.
“My songs feel like an extension of myself, my thoughts and my emotions,” Armstrong said. “When the world doesn’t respond the way you hope, it can feel like a personal attack. But the reality is, as songwriters, we choose to form our experiences into songs for the world to judge. And if it makes one person feel heard or understood, that is enough.”
Armstrong has been writing music her whole life, joking that she “came out of the womb this way.” When her parents recently moved out of her childhood home, they found endless papers of Armstrong’s childhood lyrics that she was sure “were all destined to be #1 songs.”
For her, music is all about connection.
“I think something really magical about life is the realization of how many shared experiences we all have,” Armstrong said. “It is often a slow realization because when you fall in love for the first time at 16, you think you’re the only person that has ever felt that way. But when that same boy breaks your heart a few years later and you’re distraught, suddenly everyone has a story relating to how you feel.”
While the song is deeply personal, Armstrong had support during the writing process. She wrote “Convenience Store” in Nashville with the help of co-writer Brianna Nelson. The two wrote the track in just two hours in August, but Armstrong has spent these ten months perfecting it into the masterpiece available today.
Armstrong has now officially made the move to Nashville following her graduation from the Berklee College of Music. However, it was during her time in Boston that she gained inspiration for the song, reminiscing on the convenience store where she would buy beer while going through a breakup caused by distance.
The song begins with Armstrong saying, “Bet that six-pack of beer you get, ain’t the one that we used to have.”
It was that line that inspired the cover art.
“We all know there is bad and good beer. But when you don’t have a choice you just buy the option in front of you,” Armstrong said. “Sometimes people are just going to go with the most convenient option.”
Armstrong’s ability to turn something as mundane as beer into a poetic verse on lost love shows she is here to stay. The wit in her lyrics makes perfect sense when she explains that Musgrave’s “Merry Go ‘Round” was one of the most formative songs of her young life.
“[‘Merry Go ‘Round’] permanently changed who I am as a songwriter,” Armstrong said. “I was head over heels for country from that moment forward. It felt like I found the place I could take my ‘70s-loving, sarcastic, storytelling self and write music I love.”
Since the release of “Convenience Store,” Armstrong is ready to delve further into her future as a country-pop superstore. She promises that “Convenience Store” “is just the beginning.”
While waiting to see what the young writer does next, “Convenience Store” is available to stream on all platforms, and Armstrong can be followed on Instagram.