Experience the bliss of Georgia’s newest album Euphoric.. The U.K. pop artist released the 10-track album on July 28 via Domino, blending a pop sensibility with adept electronic production.
Euphoric was co-produced by Rostam, the name behind work with Haim, Carly Rae Jepsen, and Clairo. This marks the first time Georgia has partnered with another producer, as she is a skilled drummer and producer herself. Rostam heard Georgia on Mura Masa’s “Live Like We’re Dancing,” DMed her, and the next thing she knew, she was flying to L.A. This opened up a world of creativity, granting Georgia both a new physical and emotional space to make music since she said she had created her prior two albums mostly in her bedroom.
Georgia opened up and said working with Rostam on Euphoric after 10 years of primarily solo work helped her yield some control. It was a surrender, she said: “to my issues, to my past, to my flaws and to the healing process.” Rostam and Georgia first came together on the lead single before expanding it to this exhilarating album.
Opening up the album, the lead single, “It’s Euphoric,” is bright and upbeat, bringing a technicolor twinge with a feel-good vibe. Georgia sings of the infectious sensation of falling for someone: “It’s euphoric whenever you’re next to me.”
The official music video matches that vibrancy, as Georgia appears in a rich-hued aesthetic. In an indoor track gymnasium, the artist and others dance about, grooving in a slowed-down timeframe as confetti falls. Time lulls when you feel that euphoric.
The next track, “Give It Up For Love,” infuses vulnerability into a still synth-driven track. A poppier melody is paired with lyrics about seeking redemption and salvation amid uncertainty of a love’s possibility. “Some Things You’ll Never Know” picks up the pace with a slightly faster driving beat and a melodic electric piano, though it keeps the theme of the unknown in relationships. Georgia embraces it.
I’m trying to find a new place
A place where we can trust each other honestly
Oh, I wanna to know what you think about us
I wanna know if our future star crossed
You said, some things you’ll never know
~ “Some Things You’ll Never Know”
On “Mountain Song,” Georgia creates an otherworldly sonic environment. The track immerses listeners into a mystic mood. Comparing the overwhelming feeling of security and love in a relationship to natural wonders, Georgia declares the person she loves makes everything feel okay. It’s an enchanting song that instills a sense of hope to find a person like that.
With distorted vocals, “All Night” incorporates even more electronic-heavy influences. This song was meant for the club. Feel an exalting high as you dance the night away to this hit.
The sun is coming up again
The music and our dreams are all we need
I can hear them speak to me
Telling me to stay free
~ “All Night”
Georgia released “Live Like We’re Dancing (Part II),” an homage to her collaboration with Mura Masa — the song that inspired Rostam to reach out and embark on this journey. This rendition brings more of Georgia’s signature sound, a continuation of the prior track that also brought some indie influences and calmer vibes to the track.
Next, “The Dream” thrills listeners with a fast beat as she ponders letting go versus staying in an old situation. Next, “Keep On” has an addicting percussive pattern that keeps you hooked as Georgia croons about trusting the power of love, even when she doesn’t fully understand it.
“Friends Will Never Let You Go” is a reminder that loved ones are there through thick and thin, even as the world seemingly crumbles around you. A hypnotic, textured production builds power as Georgia processes loneliness and what it means to come home.
Why does it feel like
This could really be the end?
But friends will never let you go
Maybe they should know
What I’ve been through
~ “Friends Will Never Let You Go”
The tenth and final track, “So What,” wraps up the album oh-so-satisfyingly. It’s chill and atmospheric, wrapping up the adventure the artist has taken you on with her.
Listeners from the U.K. and beyond have grown to love Georgia for her synth-pop work as both a producer and songwriter. She earned a BBC Sounds of 2020 nomination and a Mercury Music Prize Short List for her 2020 album, Seeking Thrills. She’s also worked with big names such as Gorillaz, Shygirl, and Baby Tate, further cementing her position in the industry. Most recently, she worked with Shania Twain. She’s unstoppable. Euphoric stands out for its dazzling soundscape but only adds to Georgia’s mounting discography and critical acclaim.
Fans can see Georgia live at a variety of shows in Europe and North America through December. Check ticket availability here to witness Georgia’s magic live. Are you as thrilled as we are? Connect with Georgia on her website, Instagram, Facebook, Twitter, and TikTok.
Featured photo credit to Will Spooner