Top Music Videos This Week: Best New Artists
Fresh on the music scene, these artists are quickly proving that they are here to stay. Each of these vibrant music videos feature genre-bending sounds and authentic lyrics, ranging from powerful pop-ballads to new-age punk. As much as we’ll always stay loyal to the classics, it’s videos like these that are defining the future of the musical genres and styles we love.
“Quarter Life Crisis” by Isabel Dumaa
Driving down the PCH in a vintage Impala, Isabel Dumaa may look like she’s living the California dream, but her new single “Quarter Life Crisis” explores what it’s like to be young and confused. Fresh on the music scene at 19 years old, Dumaa moved to LA from San Francisco last year to pursue her career, experiencing all of the disorientation that comes with change. “I was feeling overwhelmed figuring out who I was, not only as a person but also as an artist,” Dumaa told Ones To Watch. Along with a distinctive indie-pop voice and style, Dumaa is solidifying herself as a voice for young audiences who are still figuring out who they are.
“Amoeba” by Do Nothing
Do Nothing’s new single “Amoeba” captures exactly how it is to feel removed from the world around you. “As far as I remember, ‘Amoeba’ is about my girlfriend leaving the house to go to work and be useful, and me laying on the sofa feeling dumb and watching annoying news on TV,” said lead singer Chris Bailey, who appears in full green monster makeup in the single’s music video. The video, created by Clump Collective, ruminates on this feeling of watching the world pass you by at a distance by creating a classic horror movie character who finds himself in a live art class, confused and disoriented. The band continues to strike a balance between deep and meaningful lyrics and a distinct playfulness in their music. Make sure to pre-order their album Snake Sideways here.
“sever the blight” by hemlocke springs
With two viral songs already, Hemlocke Springs not be the most “new” artist on this list. Her last two singles “gimme all ur luv” and “girlfriend” were both products of the North Carolina native’s need for a creative outlet as she finished her master’s degree in medical informatics at Dartmouth. After achieving accidental TikTok fame, Hemlocke Springs has been most notably acknowledged for her quirky, 80s-esque style, but continues to refuse to fit into an ascribed genre. Her new single, “sever the blight,” showcases her synthy robotic sound in a new format, all under the fantastical landscape of a dreamy, medieval-inspired music video.
“In My Head” by NewDad
Irish band NewDad are expanding their reach with “In My Head,” a haunting new single that combines their grungy sound and look with heartfelt and soft vocals from lead singer Julie Dawson. The band has released two previous EPs, Waves and Banshee, but this single marks their first production under Fair Youth/Atlantic Records, with which they are also currently recording their debut album. The visualizer for this song sees the band members wandering through a violet tinted graveyard, a blend between angelic and creepy, which also seems to be a perfect description of the band itself.
“Backbone” by Blusher
Up-and-coming band Blusher are going full Charlie’s Angels with their new single and music video “Backbone.” The energetic pop trio perform synchronized fight choreography as they sing about regaining power and confidence post-heartbreak. “When we first wrote the song, we had visions of 80’s workout routines/Charlie’s Angels/a ‘choose your fighter’ moment in an anime video game…We saw ourselves channeling an element in each of our verses,” said the band. The single will be featured on the band’s debut EP Should We Go Dance? , releasing on July 14, which you can pre-save here!
Next time you decide to shuffle your playlist of oldies or Top 40 hits, instead stay ahead of the curve and give some of these new singles and videos a try. Make sure to keep an eye out for next week’s top videos!