RIDI Launches Latest Single and Music Video, “Merry Go Round”
Engineering student by day, anti-bullying activist and rising artist, RIDI is fresh off the heels of her viral debut single, “Top Guy.” The Swiss-based pop star follows up the release with a nod to her Indian Heritage in a larger than life visual for her newest single “Merry Go Round”. Met with fresh and buoyant pop production, the single blends mainstream melodies with vulnerable lyrics, tapping into her emotional evolution from a young age.
Little girl, little girl you’re looking so down, Did someone take your crown? Was the pain enough to make you want to drown?
Heartbreak, loneliness, and experiencing the challenges and journey to love and joy are widely relatable emotions we feel and connect to as an audience. RIDI channels these experiences into her craft, in this single in particular, seamlessly. In essence, “Merry Go Round” explores the circular nature of life and the fact that no matter what age we are or what phase of life we are in, what we go through always comes back around, but in different forms. We may choose to forget who we are but in the end, we will always return to the very ethos that makes us all human.
Best known for Tom Jones’ “Sexbomb,” music producer Mousse T as well as Diamond Duggal (known for producing Shania Twain’s 11x platinum selling album “Up!”) gave “Merry Go Round” a next-level soundscape, providing a bright and euphoric feeling perfectly suited for the midsummer months. Paired with a unique visual experience, the music video was built by a world-class team, including the director of Major Lazer and DJ Snake’s quadruple platinum hit “Lean On.” Watch below!
But RIDI’s talents don’t stop at her music. As an anti-bullying activist with her own foundation “Stop the B,” she sets the tone as a role model and encourages young people to use their platform to speak up against bullying – having already amassed over 27k followers, RIDI’s foundation has quickly received support from several celebrities including international football star Ronaldinho. She was also the youngest person invited to speak at the UN World Anti-Bullying forum in November of 2021, which received high praises by the UK’s Evening Standard.
We look forward to witnessing what RIDI has to offer next as she continues to shape her own journey in the music world.
Listen to “Merry Go Round,” by RIDI and Mousse T. now, available on all major listening platforms! Let us know what you think in the comments.
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