The critically acclaimed Colombian pop star Lao Ra – who has been hailed as “a new pop voice to get excited about” (The FADER) and as “South America’s most audacious pop export” (NME) – has returned with her new visualiser for Suena Taz, translating to “Understand” – and it’s a must watch. The cartoon-styled music video is heavily influenced by Lao Ra’s Colombian roots and perhaps a bit by Alice in Wonderland.

Lao Ra self-describes her music as “subversive pop.” The singer attributes part of her eclectic sound to the places that she’s called home: London and Colombia. She credits the English capital – where she lived for over 10 years – for bestowing upon her that punk attitude and Colombia for instilling the power of the tropics. The result is a multi sensory collage where energetic beats and blunt lyrics are at the heart center. 

Through reggaeton beats and untamable wild animals, her vibrant storytelling is a nod to the female artists who’ve inspired her journey so far, from Debbie Harry to FKA Twigs; from Frida Kahlo to Madonna.

Regarding the video, Lao Ra stated, “Produced by one of my favorite people and producers Kito 🚀and the most Latin Finnish of all Jonas Karlsson 🌏 Co – written by COVER GIRL for certain BIA 💋Dream team fo sho!!!Video animated by the talented of Silvia Prietov


Lucy Animation Studio

Direction: Silvia Prietov

Design: David Hernández, Omar Penagos, Cristina Achaui, Silvia Prietov

Animation: Esteban Jaime, William Cifuentes, Mario Carrascal, Mauricio Bueno, Jorge Pico, Jorge Moyano

Clean up assistance: Daniela Rueda

Compositing: Jorge Moyano, Silvia Prietov

Animatic: Edino Ferreyra, Silvia Prietov

(C) 2020 Sony Music Entertainment US Latin LLC

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