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- July 11, 2022
“KEEPS ON FALLIN'” IN LOVE WITH BABYFACE AND ELLA MAI
On June 17, Babyface and Ella Mai collaborated for the first time on the timeless new single “Keeps on Fallin’”. Mai’s vocals are silkly and soulful––the single hears her extoll a longtime lover, one that can still give her butterflies. Babyface adds duality to this dialogic romance, reminding Mai that she is the reason for this lasting love. “Keeps on Fall’” recalls Tevin Cambell’s 1993 “Can We Talk,” and is an interpolation written and produced by Babyface himself and Daryl Simmons.
Collaborating with Babyface has been a major career bucketlist item for the “Boo’d Up” singer. “Working with Babyface was an absolute dream-come-true for me,” remarked Ella Mai, “To be welcomed and praised by someone so talented and acclaimed, I couldn’t have asked for our “Keeps On Fallin’” sessions to be any better. We sang, we wrote, we laughed and we talked. Babyface is so humble and a pleasure to work with, I hope this record is the start of many more.”
The twelve-time Grammy Award-winning producer was equally excited. When he first heard Ella’s voicals, Babyface recalls thinking, “what an incredible and distinctive voice, I have to get in the studio with her!.” He continues, stating the obvious, “Well, I did…and it was everything I imagined and more!” Indeed, “Keeps on Fallin’” is that dream realized––taking Ella Mai another huge step forward in her musical career and cementing Babyface’s timeless status in the world of songwriting and production.
“Keeps on Fallin’” is a window into Babyface’s forthcoming project, and marks the producer’s first release since signing with Capitol Records. Kenny “Babyface” Edmonds in quickly becoming one of the most celebrated forces in contemporary music, having contributed to over 800 million records sold and over a billion record streams. He has produced and written 125 Top Ten hits, 42 No. 1 R&B hits, and 16 No. 1 pop hits. And on top of his 12 Grammy wins, Babyface is the first to ever be named “Producer of the Year” four times.
Ella Mai, too, is a record-holder in her own right. Her first single “Boo’d Up” (2018) broke the record for the most weeks at No. 1 of any song by a woman on the Billboard R&B/Hip-Hop Airplay chart. It is now RIAA-certified seven-time Platinum. Her follow-up single, the five-time Platinum “Trip,” peaked at No. 11 on the Billboard Hot 100, and her debut album, Ella Mai, has almost six billion streams. In addition to her chart-topping domination, Ella Mai has won a number of awards, including her first Grammy for Best R&B Song and three Billboard Music Awards.
For more about Babyface, visit his website, and keep up with Ella Mai on hers.
