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Dance music artist/producer Jauz launched $BTX Coin (link to coin on Rally), his own personal cryptocurrency, today via Rally to help emerging artists and their fans gain valuable exposure, release music, and even collaborate with him. Fans of Jauz that get $BTX Coin will also have access to a series of benefits including merch giveaways, meet & greets, exclusive audio/video content, and eventually VIP access to real-life shows.
“The future of music is collaborative, open-source, and DIY,” said Jauz. “Dance music has always been an interactive genre, but establishing our own economy will help bring the community closer together and create new experiences. We’re excited to work with emerging artists and fans to drive music forward.”
In the $BTX Coin ecosystem, artists will be able to collaborate and compete for the opportunity to be featured in Soundtrack by Twitch, a tool made specifically for Twitch creators to feature licensed music within their live streams while also creating a new way for artists to be discovered by audiences and fans at tremendous scale.
Based on the success of his popular Twitch series Demo Roulette, Jauz is launching a standalone website where artists/DJs can upload their music. Every Monday, top submissions personally selected by Jauz will be boosted to the top of a leaderboard where artists and fans vote on their favorite demos. Every month, top demos on the leaderboard are eligible for a number of prizes including release on either label property, prizes, or even a chance to collaborate with Jauz. Fans can boost their selections by supercharging their votes with $BTX Coin, launching their favorite artists up the leaderboard alongside Jauz’s picks.
The most successful artists on Demo Roulette will be featured in Bite This Now, a new sub-label from Jauz’s imprint, is a DMCA and royalty-free catalog which will be distributed to millions of content creators in partnership with Soundtrack by Twitch. A monthly compilation of Bite This Now! releases will also be serviced to Apple Music, Spotify, and more. The first compilation will be released April 7, at 9 p.m. PT.

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