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Cool Company Embraces Not Knowing Everything in “Who Knows”

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Cool Company is a Brooklyn-based future R&B duo comprised of dynamic vocalist, Cool Yan, and multi-instrumentalist producer, ThankYouFatMatt. Together their music catalog has garnered over 30M streams and has been synced across major brand commercials, film, and TV. Their latest funk-forward single, “Who Knows,” is an upbeat lullaby that puts uncertainty to rest while leaning into and embracing the fact that sometimes, all you know is that you don’t know. The duo share,

I was reflecting and trying to make sense of different relationships I’ve had both past and present, intimate and platonic. I was caught up between appreciating them for what they were, and just sort of being down about the fact that all relationships come to an end one way or another…I’d call it an upbeat lullaby that puts uncertainty to rest while leaning into and embracing the fact that sometimes, all you know is that you don’t know.

The song is smooth-rocking and addicting. It’s the kind of song that you can roll your windows down to and blast because it just gets your vibe going. The beat makes you feel like you’re starring in your own show. It’s a mixture of funky synths and subtle live instruments, creating a gliding and dreamy soundscape. Cool-toned vocals float across the top and together, the vocals and the instrumental play off of one another to develop a mellowed-out yet somehow still upbeat tune. The production chases the meaning behind the lyrics, moving listeners slowly through the acceptance that it’s okay not to have everything all figured out and that sometimes, the unknown is comforting.

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