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- April 23, 2023
Backline and Conscious Alliance Launch Phase Two of Take.Care Wellness Kits
Backline and Conscious Alliance are launching phase two of their new mental health initiative, Take.Care Wellness Kits. Powered by SBK Foundation, non-profit organizations are collaborating to support touring musicians by delivering wellness products and access to mental health resources to artists and crews on tour this spring and summer.
These kits are designed specifically for life on the road. Touring has unique challenges, and it can take a particular toll on the body. The initiative started with a conversation about normalizing mental health within the music industry. The crew ships kits directly to touring parties with the goal of helping artists and crews prioritize their wellbeing. That way, they can best enjoy their job and we can best enjoy their art and hard work.
Take.Care delivered kits to 120 touring professionals in the fall, spanning 15 states in just three months. For this second phase, 200 kits will be distributed. Included in the kits will be products donated by WishGarden Herbs, Passion House Coffee, and Karl Family Farms. Information and access to critical mental health resources from Backline will be provided. Kits can be requested by completing this form, and can be shipped home, to the office, or directly on tour.
The initiative is made possible by funding from SBK Foundation. The foundation is family founded by a veteran booking agent, longtime musician, and philanthropist. Backline is a 501(c)(3) nonprofit organization that provides a safe, private, and immediate place to fo for help within the music industry. Conscious Alliance is an association of brands, artists, bands and fans working toward community compassion and the end to world hunger. Ron Kaplan, Senior Agent and Executive at Reliant Talent Agency and SBK Foundation President spoke toward the work, calling it an honor to support the work of the non-profits involved.
“As part of the music community myself, the addition of Backline to the SBK family of beneficiaries has been especially rewarding. With the Take.Care program specifically, while a kit of goodies won’t cure mental health issues, I do hope that they help raise awareness of the vast and valuable resources available via Backline and that they help encourage candid conversations that aid artists and touring teams create a supportive culture on the road.”
Ron Kaplan, Senior Agent and Executive at Reliant Talent Agency and SBK Foundation President
Donate to Backline and Conscious Alliance to support their work for mental health in the music industry. Visit SBKGives.org for more information on the foundation funding this work.
