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- August 22, 2022
What So Not Enlists Star Roster Collaborative Team for “On Air,” His Newest Single Off of Forthcoming Album
With the release of his sophomore album on the horizon, Australian producer and purveyor of hypnotic tunes What So Not puts another glistening and upbeat new single into the airwaves for listeners to enjoy. Featuring Louis The Child, Captain Cuts, and JRM, “On Air” is a breezy and blissful dancefloor anthem that follows previously released smash single, “As One.” It is yet another beaming triumph ahead of What So Not’s album Anomaly which will officially drop on Friday, September 16th.
What So Not is the creative project of Chris Emerson. Celebrating the project’s 10-year anniversary in 2021, the occasion Having celebrated the project’s 10-year anniversary in 2021, represented a time of realization and research, rethinking and renewal. It would be easy for What So Not to stay sequestered in his significant accomplishments, which include surpassing one billion global streams and collecting Gold Plaques. Instead, Emerson scaled back his touring to get re-centered as a person and refreshed as an artist. He immersed himself in an artist community, absorbing a variety of creative stimuli and exploring new ways of expressing himself. The first decade of What So Not revolved around high-profile collaborations, headlining tours, and major festivals across the globe, not to mention creative artistic achievements. The second decade of What So Not starts with reflection and revitalization, and new innovations from the ever-shifting Emerson.
“On Air” features immersive soundscapes, timber percussion, and affable electronica, creating a track that buoys and bubbles alongside festival-ready vibes. Equally fusing playful synths, billowing grooves, and stomping chorus to transport you to a neon cloudland, “On Air” boasts razor-sharp production and a heart-stopping drop that will leave you yearning for summer nights spent on the dancefloor without a care in the world. While What So Not enters new sonic territory with this track, which leans more electro-pop than his usual future bass/trap tracks, his charm still permeates the track organically weaving into the overarching narrative of Anomaly. Speaking on the track, he shares,
It’s quite an innocent song and in the storyline of the album the song actually became the separation between a sheltered upbringing and then going and taking on a pretty chaotic and exciting world for the first time, which is the thing you see in the animated movie, How To Train Your Dragon. The song for me is channeling that energy. When we wrote it, it was JRM’s birthday at 4 AM in Los Angeles. The funniest thing about this one – the main riff is like a plastic toy saxophone and it was actually a challenge. We tried to find the most stupid thing in the room and challenged each other to try and write a riff or an iconic thing, and my friend picked up this plastic toy saxophone…and that’s the start of the song.
You can listen to “On Air” and other previously released singles, then presave Anomaly, due out Friday, September 16th.
