WATCH: Fistfights, broken hearts, and Naomi Alligator’s ‘Don’t Get It’

The video for Naomi Alligator’s Don’t Get It, a track of her recently released album Double Knot, perfectly matches the style of her minimalistic and forthright approach to music. 

The video is a visual combination of the films Lady Bird and Juno, along with echoes of Mallrat and early-career Belle and Sebastian, through the filter of a mid-2000s camcorder quality video. It follows a group of friends in Kiss makeup experiencing a hang-out in a park, then evolves into a spiteful argument which eventually leads to a chase sequence where one character uses a large fish as a weapon, culminating in a fistfight in an alleyway. The video is enhanced with artful yet simple graphics that serve as transitions and subtitles throughout. Yes, you read all of that right. 

The video is chaotic and calculated, and the simplicity and colorful approach to the style and aesthetics is a near-perfect distillation of Naomi Alligator’s musical style and translates the lyrical content to a tee. Corrinne James, multi-media artist and songwriter of Naomi Alligator, recently told Car Park Records that her music provides her space to “say things I can’t always say in real life”, and it’s clear her video direction does much of the same. The painted faces of the supposed friends in the video and their general cantankerous mood pair perfectly with their inability to escape one another. The lyrics paint a picture of that duality: “you aren’t such a good friend, you really aren’t that kind. But know I’ll always be there if you’re looking for a light.”

Naomi Alligator’s third full-length album, Double Knot, was released on July 1st, and consists of twelve tracks as contemplative, introspective, and fascinating as the third single Don’t Get It and its accompanying video. The album, as well as Naomi Alligator’s catalog, certainly warrant a listen.

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