Victor Ray releases “It Only Cost Everything”

‘It Only Cost Everything’ is the second single from Victor Ray’s forthcoming EP ‘I felt’, which is due for release in early August. The single’s release follows a breathtaking performance to a packed out venue at The Great Escape, as well as a sold-out headline show at Camden Assembly. This was the second time Victor has topped a bill, but as with his previous headline show, this one sold out in hours.

At only 23, the Ugandan-born, Newcastle-raised Victor has amassed millions of loyal followers from across the world, having started busking as a way to fund studying at music college, gaining a vast fanbase of 2.5 million on TikTok and over 300,000 on Instagram. Those lucky enough to have encountered his talents will quickly see why this viral sensation has accumulated such an impressive global following in so short a time.

Victor’s appeal is clear; his tender, soulful vocals create a powerful synergy with his singular talent for songwriting and fresh production style. ‘It Only Cost Everything’ is “a song about the addictive feeling of being in a toxic relationship and taking accountability for allowing the relationship to progress” and musically, combines Victor’s love of classic Soul, and contemporary RnB reminiscent of Michael Kiwanuka and Sam Smith. Victor’s emotional honesty is palpable in his songwriting, the tenderness and vulnerability of his lyrics, combined with his innate talent, firmly mark him out as one of the most exciting young talents around.

“It Only Cost Everthing” is a soul stirring and dominant track that leaves the listener to feel the singers emotions with his lyrics and powerful bass lines. Ray’s emotion filled lyrics and melodic arrangement create a profound and emotive experience. The song explores themes of sacrifice, resilience, and the price one pays for their dreams. Ray’s vocal delivery is both powerful and poignant, conveying the depth of emotions embedded in the lyrics. The instrumentals are skillfully layered, creating a rich and almost aggresive sound that pulls the listener into the song’s captivating atmosphere. Victor Ray’s exceptional talent as a musician and songwriter shines through in “It Only Cost Everything.” The song is a testament to his artistry and his ability to create music that leaves a lasting impact on the listener. Make sure to check out his music video linked down below and his other music on Spotify, Apple Music and other listening platforms!