Having hosted Legendary acts such as U2 and Stevie Ray Vaughan, the iconic Red Rocks Amphitheatre is set to break new boundaries with palm-recognition software. Teaming up with Amazon and AXS, a ticketing technology company, concertgoers can now buy tickets with a touch of a hand. With the process implemented as of September 14th at an Alison Wonderland concert, the goal of this new technology is to speed up entry and create less contact between ticket buyers and employees.
Now the real question: Why is this tech being tested at Red Rocks?
Well, according to Blaine Legere, senior VP of strategy at AXS, Red Rocks was the unanimous choice due to the outdoor nature of the venue and the Amphitheater’s consistent willingness to Innovate.
We knew that if we could handle Red Rocks, given the challenges with the weather that comes with the altitude, one minute it’s raining, the next it’s blue sky and the next it’s snowing. We intentionally said, ‘Let’s test to the fullest extent and make sure once we’ve handled Red Rocks going to an indoor facility will be simple.’
Blaine Legere, senior VP of strategy at AXS
Although the new method is convenient and appealing to concert operators, the idea of lost privacy has left a sour taste in activists and performers alike. Artists such as Tom Morello and Kathleen Hanna alongside organizations United We Dream and the Tor Project are worried the new system will leave people at risk. This concern stems from fear that Amazon would send palm data to government agencies in order to track activists and the marginalized. Another concern includes the worry thieves will steal info from the cloud.
Regardless of protests, after the system’s debut at Red Rocks, AXS claims the palm recognition software will slowly incorporate itself into other venues across the country.
For more Information on this new technology, be sure to follow Glasse Factory.