Vevo, known for housing a magical, impressive library of beloved music videos, has announced their collaboration with Post Malone for a new live performance. The news follows Post Malone’s latest record, AUSTIN, released earlier this month. As the world’s leading music video network, Vevo is an excellent platform for Post Malone to intimately share “Something Real” with fans across the world following his performances of “Green Thumb” and “Overdrive.”
Vevo’s Official Live Performances are vital for their platform, putting on musical wonder’s with some of the biggest names on the charts. The performances are a result of close teamwork between Vevo and the artists, specifically tailoring the creative experience to best capture the musician’s work and display it.
“These videos really showcase how special this new album is to me. I’m extremely lucky to be able to bring the songs to life with Vevo. Thank you all so very much for watching and listening.”
Post Malone
Post Malone’s work with Vevo has a clear purpose and vision, dedicated to the perfect composure of “Something Real,” “Green Thumb,” and “Overdrive.” In the visual for “Something Real,” Post Malone stands strong atop the roof of an LA home, observing the nighttime surrounding him. Lights begin to flash as Post moves closer to the roof’s edge, collapsing just before. The song concludes and the lights dim, simple yet resonant.
“We’re so excited to have had the opportunity to film with Post Malone. We’ve been huge fans of his work for years, and are thrilled to be able to craft these bespoke videos for tracks from his new album, Austin. Such a deeply personal album deserved a detail-oriented, specific creative, and Post was instrumental in making that happen – he came to the table with a clear vision, direction and vibe, and we were more than happy to help bring it to life. We look forward to working with him more in the future!”
JP Evangelista, Vevo’s SVP of Content, Programming & Marketing
Check out the Vevo Live Perfomance of “Something Real” and be sure to listen to the whole of Post Malone’s latest album, AUSTIN.
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