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Paper Idol Shares “Ready For Love” Video Via American Songwriter, New EP Out This Friday Via Lowly

Paper Idol has shared the video “Ready For Love” off of upcoming EP Money For Flowers. The video was premiered with American Songwriter. “On “Ready For Love” KG initially wanted something that would play well in the lobby of a ritzy hotel, but what was crafted is layered in iridescent, pop melodies and dancehall thumps that are too cool for school. I mean, what muzak-laden hotel would want to play that?” praised American Songwriter.

“My original goal with ‘Ready For Love’ was to make something you could hear in a lobby of some ritzy hotel and think, ‘this actually doesn’t suck.’ By the time Adam [keyboards] and I finished, we made the chorus so intense that I don’t think any hotels will play it in their lobbies. The lyrics are about being deep in love and losing yourself in the process.” -Matan KG (Paper Idol)

“I had worked on some short-form videos with Mike [Williams, director] for the release of “I’m Fantastic.” We came up with some kitschy idea and Mike’s really great at executing the vision. For this video, I posted on social media about needing a haircut, and Mike messaged me saying “let’s film it,” so we did! I recruited my roommate Hannah to cut my hair and act in the video, and she did an awesome job at both, despite me constantly moving my head for the shot. Sunset at Elysian Park in East LA turned out to be the perfect location, I love how it’s quintessential LA and makes the video feel warm and comforting.”

Earlier this year, Paper Idol released two singles off The EP, “Money For Flowers” and “I’m Fantastic” which saw praise from a variety of publications. The Money For Flowers EP is set to be released this Friday, June 26th via Lowly Records.

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