A reassuring voice for the tenderhearted, London based singer-songwriter OLI revealed her latest single “Don’t Give Up” on 15th October. Her next offering, “Cry,” continues a run of graceful and deeply emotive singles.

Since launching last year, OLI’s lush, ethereal soundscapes, expansive and inspired visual perspectives, and non-conformist alt-pop songwriting have earned her critical acclaim. OLI moved to London from New Jersey at the age of 2. Growing up in a musical family, she was always encouraged to be creative – writing her first song when she was only 7. Her influences range from the likes of Sade and Dion Warwick to bands such as Stereophonics, Supergrass and Pearl Jam and Pink Floyd. OLI co-writes and produces with legendary producer Benny D (Stormzy, Boy George, Kylie, Plan B, Robbie Williams, Paloma Faith, Depeche Mode).

With a sultry combination of deep bass and swirling synth textures, sitting beneath OLI’s effortlessly cool vocals, her latest work came into fruition as a result of the common experiences shared in 2020 and the sheer resilience OLI observed amongst people. OLI shares her feelings about last year and how it drove forth her work.

I think last year a lot of the feeling was just to keep going and keep your head above water. I felt that around me a lot, friends losing jobs, experiencing periods of bad mental health and somehow pushing on. It made me realise how resilient people are and how little they give themselves credit for it. I wanted the song to show that, to feel like a voice inside your head letting you know everything will be alright. That we are in this together. If anything, I hope the listener feels a little encouraged after hearing the song.”


Listen to OLI’s “Cry,” available now on all streaming platforms:

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