Modern Pop Stays Resilient With JORDY’s ‘IDK SH!T’ Out Now
In a diaristic recount about the in-between weariness of the young adult reality, JORDY‘s “IDK SH!T” conceptualizes the art of “fake it ’til you make it.” In his July 28th released modern pop narrative, the playful yet brutally honest lyricist combined the bubble gum beats of The Spice Girls with the sincerity of Troye Sivan to create a capsule of a confusing yet bona fide truth. “IDK SH!T” is everything you’d understand but nothing you’d expect–breaking the barriers of the predictable muses of modern day pop.
JORDY’s track record has proven his versatility and quick yet meaningful influence on today’s younger generation. With well-established tracks like “Long Distance” and “Dry Spell” JORDY created a space for the unravelling mess in a way that makes sense, even when we don’t understand it ourselves. Between the pages of loneliness, heartbreak, and a depleting long distance relationship, JORDY knew there were topics to be discussed and he was ready to finish the chapter.
“IDK SH!T” is just that, a lyrically-driven tell all about not knowing anything but pretending you know everything–a recipe for success but a gateway to disaster. “I don’t know sh*t/I just make it look like I do,” is a phrase known by all and has become a cynical anecdote of growing up and out. A simple theme for a complex battle between figuring it out while the world already thinks you have. Below the larger spectrum of this record lies many nuances of climbing the ladder to the unreachable.
In his bountiful falsetto he renders, “I’m a hopeless romantic, but get kind of manic/You’d never know/I’m a little unstable, I swear love is fatal,” materializing the taboo teetering of instability in a world that retracts a helping hand. As his consciousness develops he finishes his thought with a line that feels almost too real, “Then fall headfirst for almost anyone/And maybe I’m still a stupid young kid/Trapped inside of a twenty-something.” It’s clever and depressing yet extremely parallel to the lives we all trek through.
JORDY is not the first person to dissect this phenomenon but he is the first to turn the turmoil into a glistening entity of optimism. His brilliance stretches far beyond his lyrics and develops among the sounds of his ironic positive energy. Between abstract beats of scattered vocal bursts lies a futuristically-nostalgic synth that balances the chaos. While still abiding by the pop handbook of consistency, JORDY relays that continuum to his lyrics, making them the main focus of the track. “IDK SH!T” is the lost and lonesome 23 year old that was once a 90’s pop preteen–slightly self-deprecating, continuously bright, and extremely witty.
JORDY already hit the stage at this year’s Lollapalooza and we hope to see him again soon. But until then, listen and listen and listen again to “IDK SH!T” here now available on all streaming platforms.