Taipei-based producer GRY has revealed an anthemic new single called “Now Or Never” that features fellow dance producer Thomas Gold and acclaimed vocal collective Nevve. Released on April 23 via KSHMR’s Dharma imprint on Spinnin, the track offers production of epic proportions, building up irresistibly melodic verses before releasing into an utterly electrifying hook. GRY explains his newest is “a track about going on a thrilling spontaneous trip and making the most of the moment.”
Originally diving into the electronic scene by organizing abandoned warehouse parties as a teenager, GRY has carried that forward-thinking, freewheeling ethos into his multi-genre music. Equally inspired by meaningful visuals to accentuate his art, he weaves a traceable narrative with animated lighting and live performances. With extensive support from fans and critics alike, his work has been praised everywhere from Mixmag Asia to EDM.com. Driven by a timeless fire for artistic creation, GRY looks to make his mark in 2021 and beyond.
As festivals start to make their triumphant return after the past year, the release of “Now or Never” is timely. It has all the makings of a festival anthem: airy vocals, breezy synths, and a hypnotic bassline. A vocal-focused crescendo is paired with vibrant instrumental elements to build into a euphoric dance line with a transcendent hook. The big-room dance melody is complemented by the meaningful lyrics that drive home the elation felt by living in the now and enjoying every moment of it. It’s the type of feeling you can readily find on a dance floor or at a festival crowd, which also adds to why this is a certified festival banger.
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