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Elina Pens a Strengthening Love Letter to Listeners in New Single, “Love Come Around”

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Elina is an Ivor Novello-nominated singer-songwriter from Sweden. She has s solidified a strong reputation in the industry in recent years, most notably for having co-written the multi-platinum 2016 single “Sexual” for NEIKED and having penned songs for Zara Larsson, Astrid S, Maroon 5, SZA, amongst others. As a testament to the strength of her songwriting, Elina has been nominated for several awards in Sweden, including winning ‘Song of the Year’ the 2017 Swedish Publishing Awards and being nominated at the prestigious Denniz Pop Awards in 2015 and 2018.

Elina launched her artist career in April 2018 with the release of her cinematic debut single “Wild Enough”, which was championed by music blogs worldwide. The transition from songwriting to her own artistic project has been a vulnerable yet ultimately enlightening path for Elina, who notes,

I had written a few songs I really loved but hadn’t been picked up by any artist, so I decided to release them myself. Creating this “artist persona” and everything is still very alien but making music on my own terms has been such a healing experience.

Elina explores the depths of human emotion in the rawest and human ways via her heart-rendering folk-inspired organic pop. Raised in a tiny Swedish village surrounded by the calm Scandinavian forest, this is where she draws her energy. Her influences stretch from the 60/70s pop-culture with Joni Mitchell and The Mamas & The Papas, to the contemporary soundscapes of bands like The Paper Kites. With a razor-sharp lyrical sensibility, Elina’s songs tell delicate stories of the vulnerability and uncertainty that makes us unapologetically human. Her songwriting comes from the heart, and she isn’t afraid to write about things that aren’t perfect or pretty in topic, with her music addressing self-belief in one’s own ability and the fear of being seen as inadequate.

Her latest single was inspired, as many things over the past year have been, by the difficulties that have transgressed around the world. “Love Come Around” addresses the state of mental health during difficult times. It’s a strengthening love letter dedicated to everyone who gets up in the morning and fights on despite life’s all injustices and challenges. Elina shares,

Since the pandemic broke out, a lot of thoughts have come to me and it has felt more important than ever to stop our constant chasing and reflect on what is actually valuable to us as individuals. I wanted to dedicate something to all the people who get up in the morning and fight on, despite the injustices, difficulties, challenges, and inner fights we have to face. I hope it can help someone feel a little less alone in this chaotic world.

Combining a calming folky production with hauntingly beautiful vocals, Elina reflects on the dark sides of the complex world we live in. Electric and acoustic guitars, synths, and drums create a lush and touching soundscape that evokes tranquility. The lyrics explore everything from society’s pressures and mental illness to loneliness, grief, death, and heartache. Between the soothing instrumentals and harmonious vocals, this song is sure to stir emotion within its listeners. Elina creates a delicate balance between depicting the difficulties we face in life, sometimes unexpected and inexplicable, and holding our hands to let us know that it is okay to feel lost in all of this. Because it is – it is okay to feel like your world is crashing down around you or not knowing how to respond to a situation. There is strength in admitting that you’re struggling and that you need help. That soothing message is passed along in this stunning track.

The single is released alongside a music video featuring Elina and her mother in the area of her childhood village. It’s directed and filmed by Hampus Hjellström. Elina explains the meaning behind the video,

We wanted to depicture someone going through a difficult time after a family member became ill. It’s based on the relationship between a daughter and her mother but focuses mainly on the inner struggle as a relative. Everything is recorded around my hometown and my mother is part of the video which made it extra personal to me.

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