The City of Sacramento recently disclosed insights from the Sacramento Music Census, an extensive survey aimed at understanding the challenges and dreams of those contributing to the vibrant music landscape in the capital of California. The survey was conducted between October and November 2022, with an analysis of the results published in August 2023.
Executed with the help of Sound Music Cities, in collaboration with the City of Sacramento Department of Convention & Cultural Services, the Office of Arts & Culture, and over 50 local community partners, the census provides a snapshot of the current state of the local music scene.
The survey reflects the primary voices within the industry, with 78% of respondents identifying as music creatives, followed by 15% representing the music industry, and 7% being venues or presenters. A noteworthy 87% of music creatives are dedicated to staying in the industry, with 78% intending to stay in Sacramento.
Despite this dedication, the census uncovers a need for more opportunities within the local music circuit. An overwhelming 86% of respondents expressed dissatisfaction with the scarcity of gigs, with most reporting fewer than four local gigs monthly. Musicians are calling for increased support and more chances to showcase their talents.
Financial investment within the music industry emerged as another focal point. On average, musicians invest $9,251 annually in industry services, with half of this spending directed locally. However, many still grapple with accessing local industry support services, prompting a DIY approach.
Venue and presenter data disclosed a particular void in Sacramento’s music infrastructure, especially in venues with capacities ranging from 101 to 500 – spaces vital for nurturing local talent. Regulatory hurdles, including the cost of conditions, city communications, and the entertainment licensing process, surfaced as significant concerns for venues and presenters.
The findings of the Sacramento Music Census reinforce a lot of what we’ve been hearing anecdotally from the music community in recent years. But it also gives us a concrete direction for where our energies are best spent to support the local music industry’s recovery – and thankfully there are resources available to act on the findings.
Megan Van Voorhis, Director of Convention & Cultural Services for Sacramento
In response, the City of Sacramento allocated $10 million from the American Rescue Plan Act to boost the Creative Economy, with specific funds earmarked for arts journalism and creative businesses. Mayor Darrell Steinberg hosted a panel discussion during his 2023 State of the City on August 21, delving into the census results and outlining strategies to enhance the live music industry in Sacramento.
This Music Census provides a roadmap for what we as a city can do to create more opportunities for artists and make it easier to host live music here. We need to build on the success of large festivals like Aftershock and Golden Sky to foster an ecosystem that nurtures our homegrown talent.
Mayor Darrell Steinberg
As Sacramento reinvests in its bustling music scene and culture, there is much to anticipate in the coming years. The full census can be found on the city’s website.
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