CHUNG HA Returns with “EENIE MEENIE”

CHUNG HA is “ready to get this stage”. The iconic, well-loved 3rd generation solo artist has made her first comeback in well over a year. After leaving MNH Entertainment in April 2023, CHUNG HA is now part of Jay Park’s entertainment label, MORE VISION. During her hiatus and label change, fans were left to speculate what direction her career would take musically and stylistically.

CHUNG HA’s new title track, “EENIE MEENIE” features Hongjoong, the captain and charismatic rapper/singer/producer from the star group, ATEEZ. Known for her energetic pop anthems, this song shows a new and unexpected side to CHUNG HA. “EENIE MEENIE”’s initial announcement excited fans as the song marks Hongjoong’s first official solo feature (but not his first solo project!). People could not wait to see what they would deliver together.

To describe the track’s sound in three words: spunky, minimalist, and experimental.

A funky bass guitar starts the track and keeps pace throughout the song. It is also the only instrument in the first verse, aside from her voice. This commands close attention to her message.

I got tips for you
Not sure what to choose?
You can pick anything
Follow your heart and make your move

CHUNG HA, “EENIE MEENIE”

The pre-chorus releases into a beautiful harmonized, descending melody, showing off CHUNG HA’s years of vocal mastering. Fresh musical elements come with each section of the track, such as syncopated clapping (characteristic of Flamenco music) and what sounds like a hyper-distorted electronic key riff.

Hongjoong’s rap verse smoothly slides in after the second chorus. He shows off his wit and presence through his lyrics, flow, and signature ad-lib, a smug giggle.

Timing quickly slips away
No time to stutter, go make your mark

Hongjoong, “EENIE MEENIE”

The final chorus of the song is the most rhythmically full, providing what the listener may have anticipated in other parts. The song’s “emptiness” makes it a bit polarizing, as some fans say they need to “warm up to it.” But this means that “EENIE MEENIE” is a great example of building tension in an innovative way. CHUNG HA is boldly testing out her refreshed artistic vision.

CHUNG HA and Hongjoong mesh well together as collaborators. Both are multi-talented, fashionable and suited to express the power of choice and knowing who you are.

Stream “EENIE MEENIE” on Spotify and Apple Music!