Big Red Machine reveals visualizer for “Magnolia”

On September 22, American indie folk band Big Red Machine dropped a stunning new visualizer for their soulful new song, “Magnolia.” The track originates from the band’s second album, How Long Do You Think It’s Gonna Last?, and embodies much of the band’s trademark fluid tones, sweeping emotion, and pensive melodies that made the band a standout favorite with fans and critics alike. The album is currently out now on Jagjaguwar.

Big Red Machine began as a collaboration between The National’s Aaron Dessner and Bon Iver’s Justin Vernon and grew into a songwriting powerhouse. Dessner helped pop superstar Taylor Swift in co-writing and co-producing many tracks on Folkore and Evermore, and later won Album of the Year for Folklore at the 63rd Annual Grammy Awards earlier this year in March.

Dessner commented on the conception of Big Red Machine’s second album, How Long Do You Think It’s Gonna Last?, by saying that “it is a primary outlet for me as a songwriter, in addition to The National. There’s a part of my brain that is very collaborative and my approach to music is very collaborative.” How Long Do You Think It’s Gonna Last? has been widely acclaimed by many platforms and critics worldwide, including Rolling Stone, Billboard, Variety, and The FADER.

This album is chock-full of many notable musicians and artists, lending their voices and musicality to what is indeed an extremely collaborative collection of songs. A small sample of some guest artists in Big Red Machine’s album includes Hadestown’s Anaïs Mitchell, the aforementioned Taylor Swift, Irish musician and composer Lisa Hannigan, and Seattle-based indie folk band Fleet Foxes.

To watch the visualizer for “Magnolia” on YouTube, follow the link here to get a taste of this album’s collective sound.