Rico Nasty and Urban Decay Snatch the Spotlight with Partnered Release “Beat Her Face”
The duo we never knew we needed: Rico Nasty teamed up with Urban Decay to revamp her punk-rap hit “Beat Her Face.” It references the brand and its reliability, and paired with Nasty’s upcoming headline tour, “Monster Energy Outbreak Tour Presents: Rico Nasty,” the two plan to conquer. In fact, “Beat Her Face” took over TikTok and reminded the world not to let anyone mess with your mug.
Rico Nasty has surged to the best of the best of female rappers, spurred by hit track “Smack a Bitch,” produced by Kenny Beats, as well as the seventeen track mixtape Las Ruinas, which features influences such as Rihanna and Bibi Bourelly. Nasty joined Kehlani on tour last September, and is kicking off her own in Toronto, Ontario on April 16th.
There are over 60,000 videos beneath “Beat Her Face” showing off outfits, makeup looks, and hairstyles with a soaring air of confidence. Urban Decay created their own video series with the song. To the line “it’s gon’ stay cause it’s Urban Decay,” the brand promotes their glitter liners by dipping a swatched leg into the pool and tossing a cup of water to the face to prove “All Nighter” setting spray’s reliability. In another, the makeup itself is dolled up and wearing wigs, a lighthearted parody of Rico’s music video for the occasion. Rico Nasty appears herself on their account, teasing fans over mishearing “stay” as “stank.” Nasty has a signature sense of humor, and the collaboration allows fans a colorful point of connection with the queen of sugar trap.
It’s gon’ stay ’cause it’s Urban Decay (It’s Urban Decay, h*)
No makeup on, and I could still take your place, lil’ b***h (Yeah, yeah, yeah)
– Rico Nasty
The song is chock full of Rico Nasty’s tricks and stunts, shapeshifting in itself and refusing to be confined. A metal attitude, snarky lyrics, and undeniable heart, “Beat Her Face” blends delectably. Based on a flawless look, the song both boasts and warns of Rico’s power. The song claims to call the shots, the perfect air of confidence for a makeup brand to find a kinship with. Both Rico Nasty and Urban Decay have had iconic collaborations, from Doja Cat to Robin Eisenberg, respectively.
By bringing her onto their team as an influencer, Urban Decay effectively chose someone that represents what they stand for. The multi platinum artist is unique in her style, music, and personality. She is the kind of artist who stuns in a Rolling Stone article and then starts a mosh pit at Rihanna’s Savage X Fenty show.
Find Rico Nasty and Urban Decay’s “Beat Her Face” or check our Nasty’s latest album before her upcoming tour. Visit Rico Nasty’s website for more.