Nine-time GRAMMY-Award winner and global pop sensation Billie Eilish has teamed up with Support+Feed and American Express to provide thousands of nutritious meals to those in need while also creating exclusive opportunities for fans. The new collaboration works closely with small businesses in cities along Eilish’s HIT ME HARD AND SOFT: THE TOUR, such as Atlanta, Nashville, Chicago, New York City and Los Angeles. These establishments have provided over 30,000 healthy meals to community members across the country.
I’m really excited that we’ve been able to support small businesses at the heart of our communities and deliver healthy meals where they’re most needed this winter. Big thank you to Support+Feed and American Express for making this happen!”
– Billie Eilish
Support+Feed
Support+Feed is a federally recognized charity that helps increase food security across 41 cities globally. Founded in 2020 by Eilish’s own mother, Maggie Baird, the organization is dedicated to making plant-based food more accessible in order to combat climate challenges. For example, fans at Eilish shows are encouraged to take the “Support + Feed pledge” and eat at least one plant-based meal for 30 consecutive days.
At select cities, concert-goers can join the cause by donating food at plant-based food drives. With the help of 190+ community organizations, 350 volunteers and over 100 local restaurants, Support+Feed has successfully provided over one million plant-based meals.
Amex has been vital to our intersectional mission of providing healthy meals to communities experiencing food insecurity, and the fact that together we’re also able to support small businesses when they need it is incredibly meaningful.”
– Maggie Baird, Founder of Support+Feed
American Express
American Express (also known as “Amex”) is a renowned bank holding company that provides financial services to millions of customers each year. They are the official sponsor of Eilish’s global HIT ME HARD AND SOFT: THE TOUR. As such, Amex is offering its card members special perks, such as opportunities to purchase presale tickets, gain access to exclusive listening parties or attend merch pop-ups. At an Los Angeles pop-up event, members with eligible Amex cards were given early access, exclusive merchandise and a complimentary Eilish poster.
Furthermore, American Express has supported a number of restaurants involved with Support+Feed by adding businesses to their Backing Small grant programs. This offers economic support, such as grants, mentoring services, technical help and financial literacy programs, to underrepresented families and their businesses.
Billie Eilish’s partnership with Support+Feed and American Express continues her reign of advocacy for sustainability and food insecurity. Along with these efforts, the 23-year-old has also partnered with REVERB, a nonprofit environmental group, to raise awareness on climate change. Learn more about Eilish’s partnerships with different organizations during her worldwide tour here!
And if you haven’t already listened, check out “HIT ME HARD AND SOFT” today, available on all major streaming platforms.
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