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Earlier this year, due to the cancellation of Austin’s famed South by Southwest Festival, The FADER took its typically invite-only FADER FORT to a digital platform, which featured over 120 exclusive presentations and musical performances by both emerging and acclaimed artists in an effort to help raise money for those hardest hit by the COVID-19 pandemic in the music industry.
Now, thanks to an overwhelming response from the music community, The FADER has announced Digital FORT 2.0.
Digital FORT 2.0 is set to take place on Saturday, July 25th, beginning at 5 p.m EST, and will host a mix of performance pieces and exclusive content from both acclaimed and emerging artists.
The broadcast will be embedded for viewing on TheFADER.com and live on The FADER’s Official YouTube Channel with select content remaining available on VOD for one week following the event. The full line-up is set to be announced on July 23rd.
“As much as we miss interacting in person with our audience and the artist community at FADER FORT and The FADER events, the response to our first Digital FORT was truly incredible,” says Jon Cohen, co-founder and co-CEO of The FADER.
“It really captured the community that we have built around FADER FORT. We are honored to have a platform in FADER FORT that artists continue to want to use to showcase their talent and creativity. With Digital FORT 2.0, we have expanded our partnerships to not only elevate the quality of our production, but give our audience an even better experience,” he continued.
FADER FORT’s digital debut amassed over 150 million impressions on social media and raised over $25,000 for charity.
Sponsors to Digital FORT 2.0 include Dolby, D’usse Cognac and YouTube.
Digital FORT 2.0 will also continue to hold a charitable element as a call to action, as the world continues to cope with the current musical, social, and political landscape. As the COVID-19 pandemic continues, worldwide demonstrations have shed light on police violence, racial injustice and political indifference.
Visitors to the Digital FORT 2.0 will be encouraged to donate to Trap Heals, among others.
Trap Heals is a creative agency and collective of artists based in South Central Los Angeles, CA and Atlanta, GA that focus on the intersection of art, culture and activism to cultivate community engagement and social equity. Through the use of visual art, brand development and creative strategy, Trap Heals has collaborated with numerous non-profits, political movements and brands to reimagine culture and community healing.
“For an entire generation, The FADER has represented the highest levels of boundless creativity, genre-bending sonic landscapes, and awe-inspiring artistic vision,” says Damon Turner, CEO and Founder of Trap Heals.
“We at Trap Heals are honored to be a part of that vision. We believe in healing for our community through music and creativity. And with our shared visions will create an opportunity for ultimate transformation – personally, politically and artistically,” Damon continued.
In addition to Trap Heals, Digital FORT 2.0 will lend its platform to a variety of organizations such as The NAACP, For The Gworls, Arts & Parts, Gideon’s Army United, and more curated by the artists of the Digital FORT 2.0 lineup.
“Music has always had the ability to inspire and uplift during challenging times,” says Rob Stone, co-founder of The FADER. “We’re humbled by the great talent that chose not only to participate in the first Digital FORT in March, but who are open to sharing their work at a time when the music community needs it most this July.”
FADER Digital FORT 2.0 Lineup
LEWIS DEL MAR
LIANNE LA HAVAS
PEACH TREE RASCALS
EXCLUSIVE CONTENT FROM:
BOYS NOIZE (performing 100% new music created in a live modular set)
KEVIN LILES OF 300 ENT.
TRAP HEALS (with special appearance by Madame Gandhi)
PIP COWLEY & BIG MIJO
SUBCULTURE & RACHEL CHINOURIRI
D’USSE [dew-say] is a bold new expression of Cognac that dares the palate like never before. Born from the prestigious Chateau de Cognac, France, D’USSE blends over 200 years of tradition with the inspiration of a passionate Cellar Master who set out to create his own legacy. The result is a uniquely powerful, authentic Cognac that starts off with distinguished intensity which gives way to a pleasantly smooth, balanced finish. The D’USSE Cognac range consists of VSOP (Very Superior Old Pale) and XO (Extra Old) qualities. For more information please visit www.DUSSE.com.
TrapHeals.Org is an Incubator and Accelerator program based in South Central Los Angeles that is focused on building the work and life skills, economic literacy, and professional development for creatives and artists who have been historically disenfranchised in order to promote community healing and economic equity.
YouTube is a video-sharing website whose mission and vision statements have not only revolutionized entertainment but also related businesses. With over 2 Billion users worldwide, YouTube’s mission is to give everyone a voice and show them the world. In 2018, YouTube announced YouTube Giving, a fundraising platform which enables creators to raise awareness, and money, for their chosen organizations via the video platform.