On March 4, American singer, rapper and producer Sueco released his new debut album, It Was Fun While It Lasted, via Atlantic Records. This release marks Sueco as the first ever Warner Music Group artist, a tremendous accomplishment for the viral RIAA-certified star. Sueco’s debut full length effort arrives on the heels of his runaway smash single, “Paralyzed.”

It Was Fun While It Lasted features twelve exciting tracks, including five previously-released singles that were highly acclaimed by critics and fans alike and an additional seven brand new tracks. Long-time listeners of Sueco would recognize his previous hits such as “Loser,” “SOS (ft. Travis Barker),” “Sober/Hungover (Feat. Arizona Zervas),” and the breakthrough number-one hit, “Paralyzed.” The project is also joined by the official music video for “Drunk Dial,” which is the sixth track on the artist’s album.

When commenting on the album, Sueco describes It Was Fun While It Lasted as “a journey from dark to light. [We’re] going from a place of emptiness to everything being alright. It’s the end of one chapter, and the beginning of another. It really was fun while it lasted.” 

The album is definitely a cathartic, pop-punk experience. Sueco funnels the spirit of 90’s era rebellion and nebulous unpredictability through a current 21st century lens, bringing the pseudo-ontological experience full circle. With the twelve different tracks spanning a variety of genres, including hyperpop, punk rap, and classic rock elements, Sueco has definitely delivered a captivating, intriguing listening experience that has not gone unnoticed. With the full heart of alternative and indie themes, as well as marrying both nostalgia for the past as well as uninhibited hope for the future, Sueco delivers powerful vocal performances on tracks such as “Toxic Hangover,” “Sober/Hungover (ft. Arizona Zervas),” and “Motel 666.”

Another two successive tracks of note on this album, “It’s Going Good” and “Hate You Too,” most strongly demonstrate Sueco’s lyrical range and capability. While most listeners would be most drawn in by Sueco’s powerful musical performance, his deep emotional maturity comes to a head in these yin-and-yang tracks, showcasing the duality of relationships. Both are vulnerable, and while one is hesitantly optimistic and upbeat on the “too-good-to-be-true” state of the relationship, the latter mourns the subsequent and foreshadowed betrayal of his partner.

Several major platforms have commented on their experience enjoying Sueco. Billboard praises the burgeoning artists for bring “on brand as ever,” while MTV describes his sound as “something inventive and entirely unrestrained by genre.” Ones To Watch praised Sueco glowingly as well, saying that “[he] is undoubtedly a product of a new generation, one whose humor and meteoric success is unexpected, unpredictable, and nothing short of enthralling.”

Recently, Sueco’s viral hit track “Paralyzed” was certified gold, earning the artist the RIAA award. “Paralyzed” burst onto the music scene last summer with a hugely popular TikTok teaser, and has since gone on to earn more than 125 million streams worldwide, reaching #1 on Spotify’s “Viral 50 US” while proving the Los Angeles-based singer, producer, and multi-instrumentalist’s first ever Billboard “Hot 100” and Rolling Stone “Top 100” hit. “Paralyzed” also saw Sueco make his Rolling Stone “Top 500 Popular Artists” chart debut after landing at #1 on Billboard’s “Rock Digital Song Sales,” #2 on “Alternative Digital Song Sales,” and #2 on Rolling Stone’s “Top 25 Breakthrough Music Artists.”

Sueco is not stopping with this new album release. The forward-thinking artist has been one step ahead of the music game, recently teasing his debut experience into Web3. Sueco recently teased an upcoming experience in the metaverse to come as part of the album launch. The Sueco portal, in leading virtual world, The Sandbox, is a first look at his wide-ranging activations on the platform. The experience, built on Atlantic Records (his label)’ plot of LAND, launches in the coming months during the Sandbox’s next wave, Alpha Season 3.”

Sueco, who also recently starred on the cover of notable music magazine Alternative Press, is currently introducing fans everywhere to It Was Fun While It Lasted with a high profile North American live schedule, including a spot on chart-topping pop icon Oliver Tree’s Cowboy Tears Tour alongside special guest 347aidan. In addition, Sueco has just been announced as part of the star-studded lineup for Dover, DE’s Firefly Music Festival lineup. For a full list of tour dates, locations and ticket availability, as well as more information about Sueco’s upcoming ambitious metaverse contributions, check out the artist’s website here.

In the meantime, enjoy this stunning debut album by Sueco, It Was Fun While It Lasted, here.

Claire Hsu Author
Claire is a recent graduate from George Fox University, where she studied English and Communication Arts. She boasts both career and volunteer experience in a variety of writing professions, including teaching, self-publishing, development writing, script-writing/screenwriting, and journalism.
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Claire Hsu Author
Claire is a recent graduate from George Fox University, where she studied English and Communication Arts. She boasts both career and volunteer experience in a variety of writing professions, including teaching, self-publishing, development writing, script-writing/screenwriting, and journalism.

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