Metaverse Fashion Week is here!
| Metaverse Fashion Week in Decentraland has arrived |
 Paris, Milano, New York, London, and now, Decentraland—high fashion has gone virtual!Over the course of March 24-27, Metaverse Fashion Week will be bursting at the seams with runway shows, after-parties, immersive experiences, shopping, panel talks, and much more, starting with a few exciting opening events on the evening of March 23.With 60+ participating brands, artists, and designers, #MVFW22 is a milestone event in the global fashion industry. A combination of legacy luxury fashion and digital-native brands will showcase their highly anticipated wearable collections, digital spaces, and breakthrough activations during the eventful week. A perfect description of the event comes from our guest panel talk curator, David Cash: “We’ve sought to present fashion in every form possible, from runway shows to retail experiences, fashion presented as art, film, photography, and even fashion presented in ways that extend beyond the confines of reality—as, in the metaverse, anything is possible.”Get ready to dress your avatar to the nines and take a front-row seat at the catwalk—everyone’s a VIP in the metaverse! Below, we’ll give you an overview of the week’s biggest events, but be sure to check out the official Metaverse Fashion Week landing page for a complete list of what’s happening and when.  The Luxury Fashion District The Luxury Fashion District can be found in the current Fashion District owned by Metaverse Group. Presented by UNXD and Vogue Arabia, the district will host a tour-de-force of fashion houses, brands, designers, and fashion devotees. Some of the industry’s most iconic brands to make their Web3 debut include the following: Dolce&Gabbana, Etro, Elie Saab, Imitation of Christ, DUNDAS, Nicholas Kirkwood in collaboration with White Rabbit, crypto and metaverse-themed watchmaker Franck Muller, FaithTribe, Chufy, Jacob & Co, Monnier Frères, Franck Muller, Gary McQueen, Mert Otsamo, Guo Pei, and AUROBOROS.  Dolce&Gabbana Domenico Dolce and Stefano Gabbana will unveil a bespoke collection of 20 full looks for metaverse wearables that they specifically designed to celebrate the creativity and innovation of the Metaverse Fashion Week. Following the catwalk show, the full collection will be viewable in an exclusive Dolce&Gabbana pop-up in Decentraland’s Luxury Fashion District, curated by UNXD. The presence celebrates Dolce&Gabbana’s commitment to the metaverse and is a continuation of a series of moves to extend Dolce&Gabbana’s decades of artistry and craftsmanship.  Rarible StreetRarible Street will host a temporary space, the Rarible Fresh Drip Zone, inspired by the streets of New York, with concrete and urban vibes. The area will be populated with pop-up shops including the following brands: Placebo Digital Fashion House, The Fabricant, Artcade @ Fred Segal with exclusive drops by Atari Hotels and Subnation, Perry Ellis America, Artisant in collaboration with PUMA, Miss J Collection by Crypto Couture, Macr0matic (NFT artist), Fabeeo Breen, Girls Gang Label, The Immersive Kind, the exclusive collection of digital VAULT.swiss watches, and Fresh Couture.
Parcel and MetaParty collaborated to create the Parcel-MetaParty Community Precinct, celebrating Decentraland’s creator community. Fashion shows and talks, as well as mini games, DJs, music performances and parkour feature in this amazing multi-level space. On the evening of March 26, the 10 winners of the Parcel-MetaParty Wearables Competition will show off their designs on the Parcel catwalk. To celebrate Fashion Week, Parcel will also launch unique glasses that can be found in and around the space at dedicated dispensers. The glasses will allow you to navigate from area to area more efficiently. This portable experience will give you access to an entirely different interface than you’re used to in Decentraland so be sure to grab a pair! Web3 Agency, CashLabs, will be launching a mixed-media art gallery. Over 20 artists and designers, including Antoni Tudisco, Krista Kim x The Fabricant, Karl Lagerfeld x The Dematerialized, Jason Ebeyer, Botter Paris, Auroboros, and more, will be represented by the gallery in an exhibition titled “at the intersection of Art and Fashion.” The three floors of the gallery are filled with images and video works on the walls and fashion presented as sculptures. SHOWstudio & Nick Knight will bring a Fashion Film Festival to the event. On the rooftop of the gallery they’ll present five films a day, on a four day fashion film extravaganza that will bring the audience through a journey into the history and future of fashion on film. Forever 21 Philipp Plein Estée Lauder Not all the fashion of MVFW will be purely virtual though! NTR1-Meta will present their ‘phygital’, exclusive handmade leather shoes wearable in Decentraland, in the real world, and tradable as NFTs on March 23. NTR1-META features 34 designs from the hottest Web3 projects, including custom Decentraland sneakers. Find out more and mint your NTR1-Meta sneakers here. Nothing hits the spot after a long day of shopping and fashion sightseeing like showing off your moves (and your shiny new Wearables) on the dancefloor. Every day after the catwalks and panels talks, after parties will be happening across Decentraland. Some big names you can expect to see are:Bob Sinclair playing in the Vegas City, powered by Hogan and Exclusible with the first-ever dance competition in the virtual worldNicki Nicole performing and launching her wearable collection in the Metaloop district hosted by KollectiffDJ ICYKOF playing in the Metajuku Mall to launch Tribute Brand’s newest collectionBlond:ish performing in Vegas City, powered by the Faith Tribe brandAnd that’s not all! Stay tuned for more big news about some very special performances later in the week Every day of Fashion Week she’ll be walking around Decentraland in exclusive, fabulous high fashion Wearables, trying to evade paparazzi that just won’t leave her alone. If you’re lucky enough to spot her, snap a selfie together and post it on Twitter using the hashtag #findingsofphiatherobot to enter a special NFT giveaway from Authority Labs. Good luck! |
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