MEDHANIT EMPOWERS AND CELEBRATES BLACK JOY WITH LATEST SINGLE ‘COLD’
Medhanit’s latest single ‘Cold‘ is a powerful celebration of black joy, challenging the narrow perception of the black experience as solely one of suffering. Through her music and stunning visuals, Medhanit explores the complexities of her identity as a person of color, emphasizing that her blackness coexists with joy and beauty. The infectious Afropop rhythms and 808-heavy chorus create an irresistible energy that keeps listeners moving. Collaborating with Jack McLaine and Allan McConnell, Medhanit effortlessly crafted a song that showcases her remarkable talent as an artist.
The accompanying music video explores surrealism, high saturation, and comical scenes, depicting themes of escapism and joyful chaos. With a talented team of creatives, including co-director Jacob Collings, Medhanit brings her vision to life. ‘Cold’ is a reflection of Medhanit’s growth as an artist, evoking emotions ranging from broken and divine love to jealousy, conflict, and peace.
Influenced by artists like Tkay Maidza and Mura Masa, Medhanit’s youthful production and introspective lyrics make her a rising force in the industry. Having already enchanted audiences at renowned festivals and shared the stage with Pnau, Medhanit’s star continues to ascend. Don’t miss out on the enchantment of ‘Cold‘ as Medhanit paves her way to becoming a household name.