Katy Perry is collaborating with Theta Network, and launched her first set of NFTs for her fans across the globe on December 15 on ThetaDrop. In the first of these digital collectables, there is personal content from Katy with the title “The Roar Package: Looking Back While Moving Forward” to prepare for her upcoming “Play” residency at the Resorts World Las Vegas hotel to begin on December 29.
Katy Perry is auctioning the iconic ‘Golden Lion’ to mark the event, this is from her global viewed performance in 2015. Katy had started her performance by entering the stadium on top of a giant golden lion while singing her 2013 song, “Roar” in front of over 100 million fans from 130 countries. “Roar” had topped the music charts in twelve countries. Fans will also get a chance to bid for this iconic item as a one-of-one NFT, a limited edition behind the scenes look of Katy giving herself a little extra motivation, and digital collectable NFTs to celebrate the Theta partnership. Going beyond mere digital art collectables, the Theta NFTs will connect the physical and digital world to distribute tangible value to their owners and to capture a part of the live experience. The upcoming NFTs will also give the Katy Perry fans enviable and unique experiences, which includes merchandise, access to her nostalgia store, backstage access to her shows, and the meet and greets in her Vegas residency.
Katy shares, “By starting a residency in Las Vegas, I’m following in the footsteps of some personal heroes of mine, but of course we always approach it a little differently. Unlike other residencies, fans will get the opportunity to own a part of the show and my musical story in the form of Theta NFTs. The moments we’re auctioning are particularly important to me and serve as a kind of highlight-reel of my past and present for my career, so they’re very significant and personal.”
“As an artist I’ve always tried to keep an eye on the future, so now it feels like we’re stepping into it. The NFTs concept is new and exciting, so I’m thrilled my fans and I get to be early adopters in this new world. In addition to the digital NFTs, these drops will include the opportunity to get tangible collectibles as well, so you can come away with some one of-a-kind, incredible pieces of pop culture history,” she added. This is the first time a Las Vegas residency features exclusive NFTs that commemorates the live event, which makes these one-of-a-kind collectables for Katy Perry’s fans worldwide. These digital collectables will provide will also serve a lot of purposes and benefits to their owners that are to be revealed over the course of the year and 2022 in the form of multiple drops.
ThetaDrop is Theta Network’s NFT marketplace, which is powered by the Theta protocol and also a native blockchain that has many differences from the other NFT platforms because it was built specifically for media and entertainment. The cost of minting NFTs and the gas fees are much lower on the Theta Network in addition to the transaction times being 100x faster than on Ethereum. Moreover, the Theta protocol is built from the ground up on a proof-of-stake (POS) model so it uses a fraction of the electricity and resources which makes it greener, and environmentally friendlier than most other alternatives.
ABOUT THE THETA LABS, Inc.
Theta Labs developed Theta Network – the next-generation video and entertainment blockchain, and THETA.tv which is a leading decentralized live streaming platform. Theta infrastructure will help several existing video platforms to drive incremental revenues and also to reduce content delivery CDN costs while end-users will be rewarded for sharing their bandwidth to relay video on any PC, mobile, Smart TV or IoT device. The company recently launched ThetaDrop NFT marketplace in a partnership with the World Poker Tour and Katy Perry with an aim to disrupt the digital collectables industry.
The enterprise validator and governance council of Theta are led by Google, Samsung, Sony, Creative Artists Agency (CAA), Binance, Blockchain Ventures, DHVC and gumi. The popular video platforms that are integrated with Theta infrastructure includes CONtv Anime, World Poker Tour, Cinedigm, Samsung VR, GameTalkTalk, MovieBloc, Ultra, GFUEL and other OTT media, entertainment, and live streaming services. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, BDMI Bertelsmann Digital Media Investments, Creative Artists Agency (CAA), and Silicon Valley VCs including DCM and Sierra Ventures.
ABOUT KATY PERRY
Katy Perry has over 50 billion streams and worldwide sales of more than 48 million adjusted albums and 135 million tracks. She also amassed 40M + monthly listeners on Spotify and 20M followers on the platform. “Never Really Over,” her 2019 single, from her latest album SMILE, is certified PLATINUM and it was the biggest streaming launch of Katy’s musical career. SMILE’s release in 2020 had sold more than 1.25 million adjusted albums, and constitutes nearly 2 Billion combined streams to date. The number of views of her 2013 video “Roar” and 2014 “Dark Horse” has also surpassed over three billion views which makes Katy the first-ever female artist to achieve this milestone. Her 2015 Super Bowl performance boasts of being the highest rated in the event’s history. She is also one of the only five artists in history to top the 100 million certified units with their digital singles – and the first-ever Capitol Records recording artist to join the elite RIAA 100 Million Certified Songs club.
In addition to being one of the best-selling musical artists, Katy is also actively involved in many philanthropic causes. Katy was appointed a UNICEF Goodwill Ambassador in 2013 and she continues to use her voice to make sure each and every child’s right to health, education, equality, and protection. Katy has also worked for LGBTQ+ equality and received multiple awards for her work, which includes the Trevor Project’s Hero Award in 2012, the Human Rights Campaign’s National Equality Award in 2017, amfAR’s Award of Courage in 2018, and Variety’s Power of Women Award in 2021.
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