Based in London, JONES has released her latest single + music video for “Giving It Up”. Her unique and uplifting voice is accompanied by production that reminds us of Florence & The Machine – complimented by a very beautiful music video. JONES is coming up fast, and if you’re not familiar with her already, this music video is a great starting point! Check it out!
JONES possesses a voice that oozes soul and elegance in equal measure. That voice was first discovered throughout her critically acclaimed debut album ‘New Skin’, and particularly the singles ‘Melt’ and ‘Hoops’ which have both amassed 20 million streams. Tipped early on by Sam Smith, JONES also made a memorable TV debut when she performed ‘Indulge’ on Later… With Jools Holland.
JONES was raised by her mother in Aldgate, London. They spent her childhood immersed in the music of Stevie Wonder and Bob Marley, while JONES’ early idols included Mariah Carey and Whitney Houston. Attending a local community arts centre as a teenager provided the impetus for her to delve into songwriting.
She often performed at open mic nights as a way of building her confidence as a live performer. Nonetheless she made enough of an impression for one witness to be suitably impressed to introduce her to various people in the music industry. That resulted in her first contract and the whirlwind of experiences that followed, including touring and recording with HONNE, sharing a table with Tom Jones ahead of her Jools Holland performance and headlining London Omeara.
Since then, JONES has focused on mastering her ability to own any genre she turns her hand to, be it pop, rock, delicate balladry or left-of-centre R&B. And there’s much more to come in the wake of ‘Giving It Up’ with more music to follow over the next few months.