Multi-platinum hard rock titans GODSMACK have released the video for their new hit single “Unforgettable” from their latest smash album When Legends Rise (Spinefarm Records).
With music programs continuing to be at risk in schools across the country, it was important for the band–Sully Erna [vocals, guitar], Tony Rombola [guitar], Robbie Merrill [bass] and Shannon Larkin [drums]–to make a video about the power of music to uplift lives. They invited 400+ aspiring musicians from all over New England to join them at the SNHU Arena in Manchester, NH for the shoot.
The “Unforgettable” video (
“We took these middle school students on a two-year long journey to show them how important music truly is to us all,” SULLY says. “Throughout 2018, we continued to include these kids in all aspects of the process by showing up at their school and personally teaching them the song, including them to join a part of our world tour inviting them to perform live onstage with us, taking them to NYC to further educate them on the business side of the music industry, visiting them at their schools to talk to them about the gift of music, and ultimately inviting them to shoot their first ‘official music video’ with the band.”
“Unforgettable” comes on the heels of last year’s career first for the band when they scored three US #1 singles from GODSMACK’s critically acclaimed and seventh studio album When Legends Rise. The song is currently at #11 on the US active rock charts. It follows “Under Your Scars,” which was the group’s third US #1, and the album’s two previous tracks that were #1 active rock hits: “When Legends Rise” and “Bulletproof,” the latter of which was recently certified Gold in the U.S. and was also the most-played song at US rock radio in 2018.
When Legends Rise entered the Billboard Top 200 album chart in the top ten (#8), with four #1 placements on other charts: Top Rock Albums, Top Hard Music Albums, Top Independent Albums and Top Alternative Albums.