Glasse Factory - Danish Duo, Soon, Release “Bad Ritual”

Bad Ritual came out two-weeks ago in mid-May, but we’re surprised it hasn’t made it’s way to our desks sooner. The new track by the Danish duo, Soon, affirms the certainty that it’s only a matter of time before one of their releases will be a chart-topper. The duo has earned quite a loyal following throughout Scandinavia, and is making their way into the American music market. We’re hoping to see this duo on some festival line-ups once events are happening again!

The track is introduced with an acoustic loop and a cooing verse. As the drums come in, they make for the perfect build up for the track to feature a groovy drop for the chorus. With influences such as The Internet, Majid Jordan, and The Weeknd, their lyrics and sound makes it clear there’s no question how these artists have inspired the duo.