Camila Cabello, the four-time GRAMMY Award-nominated pop sensation, recently released her first single of 2024, “I LUV IT.” Featuring the legendary Playboi Carti and produced by El Guincho and Jasper Harris, this track acts as a hint to what Cabello’s upcoming album may sound like.
Leading up to the release of the single on March 27, 2024, Cabello teased fans with little snippets of what the single might be. From donning a custom “I LUV IT” jersey at a Miami Heat basketball game, matching with NBA star Jimmy Butler, to gracing the cover of Paper magazine’s March 2024 issue, anticipation for this release was at a boiling point– particularly since it marked Cabello’s first collaboration with Playboi Carti.
The single was released alongside a music video directed by Nicolás Méndez at CANADA. Filmed in Miami, it fits the song to a tee. “I LUV IT” feels like an homage to Only in Dade antics, combining the chaos of the borderline-hyperpop single with visual nonsense that would totally happen in Miami while enduring an emotional whirlwind.
Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them. Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I LUV IT.
Camila Cabello on the meaning of “I LUV IT”
From gracing the pages of Paper and Puss Puss magazines to sharing insights on the iconic Call Her Daddy podcast, Cabello unapologetically embraced her growth as an artist. Her presence at prestigious events like the Vanity Fair Oscar party and the Sundance Film Festival underscored her multidimensional talents beyond the realm of being an ordinary pop star.
“I LUV IT” is set to be the song of the summer, already accumulating millions of streams and, through its strangeness, endearing itself to haters and fans alike. With Cabello’s fourth album in the works, listeners can look forward to more eclectic pop bangers later this year.
“I LUV IT” can be streamed on most major platforms, with its official music video on YouTube.
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