In a very carpe diem manner, indie-pop artist Ben Provencial focuses his latest single, “LOVE YOU FOR TODAY,” on cherishing a romantic moment even if the relationship is not meant to last. After all, nothing in life is permanent, and there are so many twists and turns that our path may take that are different than someone else’s that eventually…a crossroads may be reached.
Ben is an up-and-coming singer/songwriter based in Atlanta, GA. He released his first song, “NOT ALRIGHT,” in 2020, which quickly gained traction and accumulated over 2 million streams across all platforms. He then released “BETTER OFF” and “FORGET ABOUT ME,” both of which were placed on Spotify’s Fresh Finds and Fresh Finds: Pop playlists. With live videos accompanying every release, Ben has been quickly showing fans exactly who he is – a tasteful songwriter with a strong signature falsetto, reminiscent of artists like Lauv and LANY, and a knack for knowing exactly how to arrange contagious hook melodies. With more upcoming releases and shows with artists like John K, Ben is swiftly gaining momentum and getting ready for an even more active 2022.
“LOVE YOU FOR TODAY” capitalizes on the excitement of living in the moment and making the most of what is in front of you, but in this case, it comes from a place of bargaining and acceptance that this may be the final chance to experience this love to its fullest. Backed by a lush electro-pop, Ben’s vocals tumble smoothly in a way that reflects both the sense of urgency and recognition for what these moments described in the lyrics bring. As the track continues, a heavier synth production emerges, complementing the evolution of the night and the rise in Ben’s voice. Filled with catchy melodies and easy-to-remember lyrics, “LOVE YOU FOR TODAY” is a song that you can easily have on repeat as you reflect on moments where you may wish you had taken the opportunity to cherish a fleeting moment.