The arrival of Ava Max’s new single “My Oh My” proves that she is coming for the dance-pop crown. The song marks the beginning of a new era and was strategically teased pre-release during MLB 2024 Opening Day on all platforms. It is a deep, pulsating house track produced by Inverness, detailing a bedazzled night out. It is laced with star-studded names like “Bella and Gigi” or “Kim and Khloe,” emphasizing the popstar narrative. Experienced songwriters J Bach, Sam Martin, and Charles Roberts Nelsen came together with Max to form the confident, electrifying anthem “My Oh My.” The track explores themes of opulence and popularity over a catchy, spacey beat. Max sings,
I run the table like it’s Vegas
I’m like Charlie with these angels
Takin’ pictures, feelin’ famousAva Max, “My Oh My”
Anticipation for AM3 is high, as the singer has ditched her signature “max cut” and departs towards a darker sound than the previous 80’s and garage-style Diamonds and Dancefloors. “My Oh My” is a glimpse into Max’s artistic transformation to come, brought to life through video and dance by director Hunter Moreno and choreographer Matt Steffanina. The video features flashing lights and Max clad in dark leatherwear, adding an edgy touch. Surrounded by an entourage of lively dancers at all times, it is clear that wherever Ava Max goes, the party comes with her, lighting up the energy.
Everyone has heard an Ava Max song, whether they know it or not. Her wildly popular “Sweet But Psycho” and collaboration “The Motto” with Tiësto have echoed in rooms and clubs globally. She has climbed the ranks as a certified hitmaker, most recently taking over the world with “Whatever,” a Shakira-inspired track with Kygo, earning 115M streams and counting. With each new project, Max curates and perfects her sound and style. “My Oh My” is no different, sure to be on every summer playlist with its undeniably fun, sexy, and catchy vibes.
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