Gunna’s “Won’t Stop” Marks His Newest Hip-Hop Era

If you’re looking for an inspirational, rap-infused anthem to close out summer and set autumn ablaze, “Won’t Stop” by Gunna is the song for you. With four GRAMMY Award nominations, billions of streams and a reputation for fluid lyrical finesse, the Georgia native continues to dominate today’s hip-hop scene. The track pulses with contagious trap beats and a relentless grind mentality, acting as a standout track on his sixth studio album, The Last Wun, released August 7, 2025. Despite a consistent stream of releases just this year, Gunna continues to prove his ability in creating infectious rap soundscapes.

Everyday building my growth,

I’m chasin’ health and wealth, not clout”

– gunna (“won’t Stop”)

Released June 13, 2025, “Won’t Stop” layers steady piano lines, looped percussive hits and subtle string instrumentals. Gunna’s quick rap pulls listeners into the grit of the moment with its emphasis on personal development. To match the song’s atmosphere, he paired up with director and longtime creative partner Spike Jordan for a music video that showcases futuristic visuals equally as sleek and energetic as the beats that form them.

New Partnerships Promote Health

The video also marks a defining moment in the 32-year-old’s career as Gunna announces his new partnership and co-ownership of Flerish, a high-quality hydration brand that promotes health and mirrors his disciplined lifestyle. Scenes of the artist training in a futuristic gym, sprinting up mountains and sitting atop stacks of Flerish cases bring the brand to the center of attention. Further, the video features CYMBIOTIKA, another health product the rapper has invested in and calls his go-to “breakfast” on social media. Nods to the brand are seen in clips of different bottles and supplements.

After tens of gold and platinum certifications, multiple chart-topping albums and successful collaborations with artists like Young Thug, Lil Baby, Metro Boomin and more, Gunna is no stranger to success. His claim to fame can be traced back to his “Drip Too Hard” (2018) collaborative single with American rapper Lil Baby. It peaked on the Billboard Hot 100 Top 5 and gave Gunna his first diamond certification in 2022.

But aside from appearances on Saturday Night Live, former President Barack Obama’s infamous playlists and even the new cover of UPROXX‘s “Visionaries” issue, Gunna seems to be refining his mind and body into something even greater. Only time will tell what this hip-hop star has in store for the future. Until then, give “Won’t Stop” a listen on all streaming platforms and check out the rest of The Last Wun today!